Funding decisions deserve better information.
Juno is a UK knowledge platform for SME funding. We explain how each product actually works, what it really costs, and when it is the wrong choice — so business owners and their advisors can make decisions with the same information a good CFO would have.
Most funding content is written to sell, not to inform.
Rates are quoted in ranges that mean nothing. Trade-offs are buried. The product that pays the highest commission tends to be the one being recommended.
For a UK SME, that turns a routine decision into a slow, anxious one. You end up choosing between options you don't fully understand, priced in ways you can't easily compare, with downside risks nobody wanted to spell out.
Cash flow problems are usually framed as a funding problem. Often they aren't. Sometimes the right answer is a different product. Sometimes it's better collections, a renegotiated supplier term, or no funding at all.
How Juno helpsThree things, done properly.
Honest product explanations
What it is, when it works, when it doesn't, what it actually costs in real numbers, and what the operational impact looks like once it's live.
Straight comparisons
Side-by-side, with the trade-offs visible — speed, cost, certainty, flexibility, security, and exit terms.
Practical cash flow guides
How to read it, how to forecast it, and how to fix the patterns that quietly kill otherwise healthy businesses.
No commercial conflict
We are not paid by lenders. We don't broker deals. The content is the product.
The funding industry rewards opacity. Juno is built to do the opposite.
- We name real costs, not ranges.
- We say when a product is a bad idea — even a popular one.
- We don't write for keywords. Every page is meant to be useful first.
- We don't dress up as a lender or a broker. We're a knowledge platform, and that's the whole job.
The promise is simple: we'll tell you the truth about funding, even when the truth is you don't need this.
Every major SME funding product, explained properly.
Each page covers what the product is, when it works, when it's the wrong choice, and what it actually costs. Same structure across the seven, so they're easy to compare.
Invoice finance
Borrowing against unpaid B2B invoices. Funding scales with your sales ledger.
Read the full pageAsset based lending
A single facility against receivables, stock, plant, and property. Used in mid-market deals.
Read the full pageBridging finance
Short-term property-secured loans where speed is the product. Priced by the month.
Read the full pageTerm loans
Lump sum, repaid over a fixed period. The workhorse of SME finance.
Read the full pageMerchant cash advance
Lump sum repaid as a slice of daily card receipts. Fast, accessible, expensive.
Read the full pageSupplier finance
Buyer-led early payment for suppliers, priced off the buyer's credit rating.
Read the full pageTrade finance
Funds the gap between supplier payment and customer settlement on goods trades.
Read the full pageSee all products
Side-by-side overview of every product on the platform, including links to comparison pages as we publish them.
Open the indexBuilt for the people making the call.
- SME owners and finance directors making a real decision in the next few weeks.
- Accountants and advisors who want a single trusted reference for clients.
- Brokers and introducers who want to understand a product properly before recommending it.
If you're researching funding for the first time, How it works is the right starting point. If you already know the product, the Insights library has the detail.
Juno is not a lender. Juno is not a broker. Juno is not a regulated adviser. We publish information to help you reach a better decision. The decision itself, and the choice of provider, sits with you and your professional advisors.