How Juno works.

Juno is a knowledge platform, not a service. There is nothing to apply for and nothing to sign. You read what's useful, take what's relevant, and make your own call.

What you'll find

The site is organised around three layers.

Funding products

A standalone explanation of every major SME funding product available in the UK — from invoice finance and term loans to bridging, asset-based lending, merchant cash advances, supplier finance, and trade finance. Each page follows the same structure so they're easy to compare.

Comparisons

Where two products are commonly considered together, we publish a direct comparison — pricing, suitability, speed, security, exit terms — without fence-sitting.

Guides

Cash flow, working capital, supplier negotiations, and the operational side of running a business through a funding decision.

Using the site

How a typical visit works.

1. Start with the question.Use the navigation, search, or come in directly from a Google result.
2. Read the answer.The first two or three paragraphs of every page are designed to give you the substance without scrolling.
3. Check the trade-offs.Each product page includes a section on when it's the wrong choice. Read this even — especially — when you're already convinced.
4. Compare, if relevant.Use the comparison pages to see how a product stacks up against its closest alternatives.
5. Take it to your accountant or broker.Juno is designed to make those conversations sharper, not to replace them.

A worked example

£6m wholesaler, "1.2% all-in".

A £6m turnover wholesaler is offered an invoice finance facility at "1.2% all-in" by a broker. The MD wants to understand whether that's good value before signing.

On Juno, they would:

• Read the Invoice finance page to understand what the headline rate excludes — service fee versus discount fee, audit charges, minimum fees, termination fees.
• Use the worked example to translate "1.2%" into an annual cost on their actual ledger size — closer to £55,000 than £30,000 once everything is included.
• Read the comparison between invoice finance and an overdraft to decide whether the funding need is structural or seasonal.
• Take that one-page summary into the next conversation with the broker.

The decision is still theirs. The conversation is just better informed.

What we don't do

The shorter list, on purpose.

• We don't introduce you to lenders.
• We don't take commission.
• We don't push a product over an alternative.
• We don't gate content behind email forms.
• We don't publish "top 10 lenders" lists.

If a product is wrong for your business, the most useful thing we can do is say so. That's the whole approach.

What you can expect

The standards we hold ourselves to.

• Plain English on every page.
• Real numbers, not ranges that hide the answer.
• Clear sections, short paragraphs, and a structure that respects your time.
• Updates when products, rates, or rules change — with a visible last-updated date on each page.