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For brokers.

Brokers are part of how UK SMEs get well-funded. Juno Funding's job is to make the information clearer for everyone — owners, advisors and brokers alike. This page is for the brokers who'd like to use Juno Funding content with their clients, sharpen their own panel review, or have a conversation with us about funders we rate.

Why this is here

A partner page, not a competitive one.

Juno Funding isn't an advised broker, doesn't intermediate regulated products, and isn't trying to win business away from the brokers doing real work in this market. The objective is shared: SMEs ending up with the right funding, with the trade-offs spelled out clearly upfront.

Where there is overlap — both Juno Funding and you might introduce an SME to a funder for a non-regulated product — we'd rather work together than around each other. More on that below.

Use Juno Funding's content with your clients

It's built to be shared.

Every product page, comparison and article on Juno Funding is written for the person making the funding decision. You're welcome to share these with clients directly — in a conversation, an email, a proposal — that's exactly what they're for.

  • Product pages — how each product actually works, what it costs in practice, and when another product fits better.
  • Find funding — a useful conversation-starter to confirm product direction before going to your panel.
  • Insights — articles on specific decisions, situations and pitfalls. Honest, not promotional.

We're not precious about attribution either. If a paragraph helps a client understand a fee or a covenant, that's a win regardless of who gets the credit.

A funder-fit checklist

Seven questions worth asking about every funder on your panel.

This is the same framework Juno Funding uses internally when considering whether to introduce an SME to a funder. It works just as well for a broker reviewing or refreshing a panel. None of it is rocket science — it's just worth being explicit.

01

Consistency

Are they clear about their appetite, consistent in how they assess opportunities, and capable of following through? Funders that change direction late in a deal are costly to work with — for both you and the client.

02

Delivery

A positive credit indication is not a completed facility. The structure, the people and the process all need to be there to move from interest to drawdown.

03

Use of technology

Are they investing in better systems, better data and a smoother experience for the borrower? The funders pulling ahead here will be easier to work with over the next few years.

04

Flexibility

Will they engage with the detail of a non-standard deal, or do they reject anything that doesn't fit a template? Most good SME deals have something non-standard in them.

05

Communication

Clear about what they need, what they can consider and where any issues sit. SMEs and brokers should not be left guessing.

06

Commercial fit

Cheapest is not always best; quickest is not always most suitable. The overall fit — structure, cost, speed, flexibility, security, the ongoing experience — is what matters.

07

Long-term suitability

Good funding supports the business through its next phase, not just today's deal. A funder you can grow with is worth a lot more than the marginal best price on day one.

Where Juno Funding and brokers overlap (and where we don't)

Honest about scope.

What Juno Funding does

  • Publishes clear, operator-written content on UK SME funding.
  • Helps SMEs identify the funding type that fits their situation.
  • May introduce an SME to a funder for a non-regulated product. Where this happens, we may receive an introductory fee, and we always tell the SME upfront.

What Juno Funding doesn't do

  • Advised broking. We don't give regulated advice and we don't intermediate regulated products.
  • Whole-of-market broking. Juno Funding only introduces to a small set of funders we rate and have a working understanding of.
  • Compete on volume or commission terms. We're not stacking deals or running a desk.

If you have a client with a non-regulated funding need and a clear product fit, you'll usually be the right person to handle it. If you'd like a second view, or want to talk about which funders we rate for a particular product, the door is open.

Juno Funding is not regulated and does not give financial advice. We may introduce SMEs to non-regulated funders and receive an introductory fee. Where this is relevant, we make it explicit on the page.

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